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reputation management

What is Reputation Management?

Reputation management is the process of tracking, monitoring, and ultimately reducing the negative reviews you receive on digital platforms. When you do reputation management correctly, it strengthens your brand name and improves your credibility among customers. You can do everything in your business to satisfy customers, however, even with the best services, a business can be tarnished with one negative review. Now that’s where reputation management comes in.

Although you try to respond to most of the customer reviews online, you have no control over the positive or negative reviews. Therefore, with the help of an ORM platform, you can reduce negative reviews from getting published online and maintaining a positive image. One can find similarities in reputation management and public relations, however, the latter is more focused on the external environment.

Your business needs online reputation management services to reduce external attacks by displeased consumers. It is important for maintaining transparency. There are countless advantages of maintaining a reputation platform, which we will cover in the next blog. Our aim today is to give you all the information that you need to know in order to start your company’s Online Reputation Management.

Now that we have covered an overview of this topic, you are familiar with what this is all about, let’s dive into the details. So, we’re going to brief you on what reputation management does to your business and how it works.

Reputation Management is important because:

  • What defines you is your company’s name and logo. Reputation can be built and so can tarnished images be fixed. Everyone’s familiar with brands like Nike, Apple, etc, Why? Because people trust a brand with a good reputation. It builds credibility.
  • A good reputation means increased profits! When you are responsive to your customers providing them with a good experience of your products and services, they are more than happy to share their feedback. In return, you get brand loyal people.
  • Most of the job seekers will want to work with a company that has a good reputation. Approximately 30% of them would like to work for 5 star rated companies in the log-run.
  • You don’t need business cards anymore Google is the new business card. It’s the digital age, everyone is going to search for online reviews when they want to know about your company. What another way can you do better?

Another benefit of having a strong online reputation is because 90% person of consumers makes purchase decisions based on positive online reviews. Therefore, it is essential for businesses to have an online reputation management strategy. It must highlight their strengths and makes it look good on Google’s first page. You can read similar review topics here.

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