A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. Creating a Facebook business page doesn’t have to be difficult.
Whether you’re the owner of a local bakery or the social media manager at a Fortune 500 company, your customers expect you to not only have a website, but also be active on social media. Of the many social networks out there today, Facebook remains the largest and most crucial.
So, let’s dive into how to create a Facebook account for a business. Follow these steps to launch your page by the end of the day.
How to create a Facebook page for business
Before you can sign up for your Facebook business page, you need to log into your personal Facebook account. So if you do not yet have a personal account, signing up for the social network should be your first step. Simply complete the form fields on the right-hand side of the page and click the “Sign Up” button.
Once you have created your personal page, you can then make a business page. Here’s how:
Make your Facebook business page
After log into your personal account, click on the “Create” drop-down menu in the upper-right corner of any page on Facebook and select “Page” to create your Facebook Business Page.
Select your business Category
This will bring you to the screen below. This is one of the important step as you will be selecting the category for your business which will help in Facebook search. i.e. If someone is searching for Bakery your business page will show up on Fabceook search.
Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.
Enter Your Business Information
Tell Facebook what you want the name of your business page to be. This should be the same as your actual business name. Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.
When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed.
Keep in mind that you can change the category (but not the name) later on if needed.
Add a profile photo and cover photo
Next, Facebook will prompt you to upload a profile photo and cover photo.
choose a photo to upload as your business page profile picture. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped.
Profile photo size – 170 x 170 pixels
Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.
Next, consider uploading a cover photo. A cover photo is the background image that appears on your Facebook Business Page, similar to your personal Facebook account.
Cover photo size – 820 x 462 pixels
According to Facebook, your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. If you want to use a single image that works pretty well on both desktop and mobile, I found that 820 pixels wide by 462 pixels tall seems to be the best.
You can certainly hire our social media account setup service provider to make you something fabulous, or you can go the DIY route.
Here’s a pro tip: You can even upload a cover video or feature a slideshow of images!
Once you have uploaded your Facebook Page’s profile photo and cover photo, you’ll be brought to your newly-created Facebook Page!
Fill out your Page information completely
Right in the middle of your new Facebook Page, Facebook will show you a few tips to complete your Page set up. Clicking on “See All Page Tips” will bring up a pop-up with several steps to fill out your Page information.
Create your username: Your username, also called your vanity URL, is how you tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Alternatively, you can also “Settings” and “Page Info” to fill out your Page information. Here are the things to fill out:
- Description – Let people know what your Page is about in 155 characters.
- Categories – Categories can help people find your Page. Choose up to three categories.
- Contact information – If you have a business phone number, website, and email address, add them here.
- Location – If you have a physical store, share your address here.
- Hours – If you are only open on selected hours, state them here.
- More – You can even state a price range (if you want).
All of these details will appear on the About tab of your Facebook Page, where you can add even more information, such as your business’s story, awards, menu, etc.
CREATE A BUTTON – Every Facebook Page has a prominent call-to-action (CTA) button below its cover photo. It is a great opportunity to get your Page visitors to take an action, such as sending you a message or learning more about your business.
Customize your Page
Facebook allows you to customize your Page even further. In your Page settings, there’s a “Templates and Tabs” tab. This tab lets you configure how you want your Page to have and to look like.
You can also customize (turn on or off and rearrange) the tabs of your Page, too. Here are the possible tabs:
- Offers – Lists current offers for your business
- Services – Gives you a space to highlight the services you offer
- Shop – Shows the products you want to feature
- Reviews – Shows reviews on your Page and allows people to write reviews
- Photos – Shows photos posted on your Page
- Posts – Shows your Page posts
- Videos – Shows videos posted on your Page
- Live Videos – Shows live videos about your page
- Events – Lists your upcoming events
- About – Lists information about your Page
- Notes – Gives you a space to highlight notes on your Page
- Community – Lists your friends that have liked your Page
- Groups – Lists the groups that you’ve linked to this Page
- Info and Ads – Shows ads that you’re running via the Page
In order to add Facebook Shop into your business page, you must already have a page created. From there, you can integrate your existing e-commerce platform into Facebook Shop, allowing businesses to configure their Facebook Shop store, sell products directly on Facebook, and more.
Start posting on your new business Facebook page!
Now that you’ve built out your profile, you’ve gotten to the fun part – posting content for your audience to consume and engage with! Add content to your Page by publishing a post— you should post some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry. Aim for at least one post a day, but don’t go overboard! Never post just to post. Your audience will pick up on that and feel as if they’re being spammed.
New, fresh content on your Page will make it look all the more enticing once new visitors come over to check it out.
Build an Audience
Finally, your Facebook Business Page will only do you so much good. Yes, you’ll show up in organic searches for your business name, as well as for searches involving your location. The whole point of creating a Facebook Business Page is to engage with your customers and build a local audience.
Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page, so it is advised to go ahead and do this.
Market Your Facebook Business Page by Being Active on Facebook
Creating a Facebook Business Page is only the first step to using Facebook marketing for your business. You will need to be active on Facebook in order to market your page and grow an audience.
Take the chance to engage with your audience. Ask them questions, request feedback, or invite them to your store’s grand opening! To make things even more personal, you could go “live” and share your screen for virtual office tours, presentations, and more! Consumers have become especially loyal to their favorite brands. Anything you can post to engage with them will help to build valuable relationships with your Facebook fans.
And there you have it!
Your Facebook Business Page is up and ready to receive reviews & deliver awesome content to your fans and grow into something wonderful. Signup for your Free Review Management account today to start getting more reviews for your business Signup Now!