Search Visibility or SEO Visibility is the amount of organic traffic that your website receives from its rankings. Search Visibility is thus the percentage of clicks your website receives from a specific keyword. It is important to note that increased visibility can enhance your business.
Various things shall be kept in mind to stay digitally visible in a highly competitive world. Here are some recommendations to improve your brand’s visibility online:
It is established that over 90% shoppers use their smartphones to compare prices and look at product reviews. Moreover, 35% users may even browse a competitor if they incur a troubled experience with a mobile website. Thus, if you plan to own a successful eCom website, it is utmost important to cater the mobile users. In order to compete with the top eCom sites, create a fast-loading mobile friendly website with a clear navigation. To serve this purpose, take help of the latest technologies like AMP that optimize your conversions. Know more about AMP on its website.
Employ an effective Marketing Strategy:
Effective marketing has been and will always be a significant measure to improve online visibility. E-Commerce Marketing consists of several aspects such as Content Marketing, Digital Marketing, Marketing through Influencers, etc. Each of these aspects should then be handled by keeping in mind a novice shopper. Also, in order to achieve a good level of marketing, innovative marketing techniques should be coupled with genuine and descriptive content. Relevant photos and videos will add life to the content. We would suggest reading this article on E-Commerce Marketing by Forbes to have a clearer vision of Marketing Strategies.
Provide A Chatbot Technology:
It is established that over 50% of customers expect a business to be available all the time. A Chatbot is the closest technique to solve this purpose. A well-designed Chatbot offers a continuous conversation between a business and its customer. Thus, to have an increased web visibility, it is crucial to put in efforts to ensure an efficient Chatbot Technology!
Deliver a User-Friendly Interface:
A user-friendly interface makes your digital interaction simple, efficient and fluid. It gives visitors a clear pattern for finding something on your website. It will thus encourage visitors to make proper use of your website. For an E-Commerce website, customers are more likely to abandon a purchase if it is not clear where to add products to cart or from where to complete the transaction. Simply put, the easier it is to interact with your website, the better is your business’ impression on visitors!
Manage Your Reviews:
Nearly 25% digital marketers experienced a commendable growth in their brand’s online visibility when they adopted online review management. Online reviews raise credibility among consumers who go online to discover businesses. Online Review Management thus works in perfect harmony with your brand’s overall marketing strategy. It helps to eliminate negative, untrue content about your brand and is the perfect way to paint the right picture of your brand in front of customers. A review management platform like us will proactively help to manage your brand’s online reputation and improve your brand’s online visibility!
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Make the most out of SEO:
Search Engine Optimization (SEO) is an important technique to enhance web visibility against your competitors. While searching for products or services online, people explore many websites. Thus, in order to be on the top of search results, your website should be optimized. It also helps people find what they want and increases the traffic on your website. To make the most out of SEO, try implementing these steps:
- Optimize Images
- Improve Meta tags
- Make use of Multimedia
- Keep Keywords in Headline
To learn more about the importance of SEO for your website, read on this article!
Also, there are a few unsaid practices such as creating a blog, building your social presence, etc. to start increasing your brand’s online visibility. Enhancing online visibility through the above-mentioned steps may take time but after that, you are certainly going to see a major boost in your website’s organic traffic and online presence!