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website ranking

How to rank your website higher on Google?

A little time and strategy will help your website rank higher on Google search engine. An important factor that makes your website rank higher in Search Engine Optimization. For website ranking, SEO makes it easier for both the web crawlers and the audience to find out what is relevant to their search. Search Engine Optimization is one such technique that increases the traffic on your website through on-page and off-page SEO.

On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic whereas, off-page SEO refers to the techniques that go beyond a website.

Different tips related to this are:

  1. Target Keywords: The better targeted your keywords are in your article or website, the more important it has on Google ranking pages. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
  2. Outbound links: Outbound links bring more traffic to your website. Therefore, do not make the mistake of not including outbound links on your page. It shows Google that the article is both valid and informative and both are vital requisites for ranking.
  3. Image Optimization: The pictures on your page should have names related to the keyword. This means, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and create a clearer picture for the search engines of the relevancy of your article/page.
  4. Usability: Users of your site should have the flexibility to open it on whatever device they prefer. Therefore, make sure your website loads on mobiles too. It should be fast or else the visitors might visit your competitor’s website too.
  5. Social Media: Being active on social media will not only increase your online presence but help you increase the number of visitors to your website. You can promote your blogs and testimonials on social media which will increase your credibility too.

To conclude, web pages may very well be critical to our businesses and recognition, but it’s the keywords and more importantly, the ranking which make us significant or otherwise. You can also try the Google Maps listing. Business listings on Google Maps are becoming more advanced. It allows consumers to quickly get the information they need and make informed purchasing decisions. Read more articles about website ranking here.

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