marketing that matters

Marketing that Matters!

Is marketing only about selling your products? If your answer to this question is a ‘Yes,’ then you must consider changing your mind. In fact, marketing has now become a way of doing business! Planning a marketing strategy is something every organization should do. However, the marketing strategy should be effective enough to meet your…

Reputation Management for Realtors

Any business has to go through immense competition before acquiring the desired number of clients or customers. The real estate business is no different! Also, any client who shows interest in working with you is likely to browse your previous work on the web. So, it becomes quite important to know the reputation management tips…

Marketing Strategies for Home Service Industry

When it comes to necessary services, home services would certainly be a name. Letting people know about the excellent home services that you provide will require certain efforts. That is when it becomes inevitable to have a planned and reliable home service marketing strategy. This blog will cover some home service marketing strategies that you…

Ways to Encourage Customers to Leave Business Reviews

Whether they are looking to buy even small merchandise or making a big purchase decision, reviews are markedly the first thing the customers will go through. Also, more than 85% of web users read online reviews before investing their time and money into a business. (Find more such statistics here). Thus, brand owners need to…

The Impact of Covid-19 on Local Businesses

The year 2020 brought with it the Covid-19 pandemic, which changed the way the world lived! The closing of businesses and stores around the world due to the Coronavirus spread was never seen before. Factors such as health concerns, law enforcement, low demand of services, etc. led to the shutdown of various stores, factories and…

Facebook Relevance Score: Things to know

Every ad platform provides a parameter for its users to measure the quality of ads. An ad with a good quality reaches a greater audience. This parameter for Google ads is known as Quality Score, while for Facebook, it is Relevance Score.    What is Facebook Relevance Score? Facebook Relevance Score is a parameter to…

Search Trends to Increase Your Visibility

Search Visibility or SEO Visibility is the amount of organic traffic that your website receives from its rankings. Search Visibility is thus the percentage of clicks your website receives from a specific keyword. It is important to note that increased visibility can enhance your business.  So, various things shall be kept in mind to stay…

How to Deal With Customer Complaints?

Every business is destined to receive complaints from some of its users. Some of these complaints may be justified while others may not. The way a company deals with the complaints will certainly decide whether the customer with a complaint will get satisfied or will vow to never deal with the company again! It thus…