Today’s client is more discerning, economical, and well-informed than ever before, leaving many firms perplexed as to how to convert leads. The quick answer to this quandary is to shift your product’s focus from selling to issue solving. Here are some pointers to assist you to enhance the design of your website and emails, as well as your phone abilities, in order to convert more sales leads.
Constant internet access enables an increasing number of clients to conduct their research online. Before contacting a salesperson, the buyer has completed around 70 to 90 percent of the buyer’s journey. Before completing a purchase, the average buyer views 11.4 items of material. As a result, your website is critical to the purchasing process.
To have the best impact, every piece of material should be well planned out in advance. Purchases with a high level of engagement necessitate informed selections; consequently, your content should be accurate, brief, and to the point in order to educate and empower the buyer. Images provide more value and assist potential buyers in visualizing your goods. And, although all of this is wonderful, you are ultimately asking something of the consumer. Make it obvious on your website if a potential consumer should make a purchase, provide contact information, or visit a shop.
Featuring over 65 percent of the population classified as visual learners, it is no surprise that publications with images receive 94 percent more views. However, simply having a picture on your website is insufficient; quality is essential and should not be overlooked in the process. Use graphs or charts to swiftly demonstrate the product’s savings and benefits. Including an autoplay video on a landing page may also be worth considering; depending on the product, this can raise conversion by 30 to 85 percent.
Prospects who are on the fence will benefit from a unique, limited-time offer. According to a poll, nearly 8 in 10 people used a deal or coupon from a marketing email in the previous month, demonstrating the value of a special offer in converting sales leads.
Teach Your Audience
Buyers nowadays are warier and more empowered. They have become accustomed to swiftly comparing pricing and learning the ins and outs of a product before even speaking with a salesperson or seeking information online. In fact, by the time they reach that stage, most purchasers are 75 percent of the way through the sales process. As a result, it is critical that you be the one to educate your prospective consumers. Sales enablement, which includes white papers, videos, infographics, and other content marketing tactics to better enlighten the consumer, may assist consumers in making decisions. Expert content outperforms branded content in terms of purchasing considerations by 38%.
Score Your Leads
Each lead should not be put into the sales funnel. Implement a quality control system by only accepting high-scoring leads and nurturing the remainder. Qualified leads will exhibit comparable characteristics to earlier prospects; they should have the appropriate title and budget power, as well as a genuine need and curiosity.
While around 73% of leads are not sales-ready, this does not imply they should be dismissed. Nurture takes the lead in their decision-making process by utilizing an automated approach. With the use of technologies that handle email campaigns and monitor and score prospects, you can effortlessly send out emails and information. Following a series of instructional and promotional emails, the lead will either exhibit increased interest or no interest
The lead will demonstrate greater interest by seeking information or downloading free papers; at this point, a phone contact to gauge interest and timing is necessary. If the lead expresses no interest, send a “goodbye” email encouraging the lead to call when there is interest. A “break-up” email frequently prompts action or allows you to cleanse your email list.
Use these pointers to assist you to improve your lead conversion strategy. Many organizations are continually asking themselves, “How can I turn leads into customers?”
The answer is twofold: upgrade your website for better lead tracking and conversion while also rating leads. Your website should have prominent, useful imagery, professional guidance, and a visual representation of the next action the user may take.
Your website should also offer contact information and visible options for requesting further information on each page.
Once you’ve got the advantage, qualify them. Are they ready to purchase, or do they require some nurturing? Concentrate on being an advisor and overall helper. When you demonstrate that you are a valued resource for issue solving, turning leads to sales becomes a snap.