A high Ranking equals greater visibility and every business needs higher visibility on Google, therefore Increase Google Business Ranking is Essential. Google My Business is also known as Business Profile.
What is Google My Business?
In simple words, Google My Business is an excellent tool for companies and organizations to manage their internet presence through Google.
The Most Exciting Part is that it is completely FREE. Businesses may boost their online presence with a GMB account by developing better local search techniques, utilizing Google reviews, and showing their location on Google Maps.
Are you aware that on average a business gets more than a thousand searches every month? Yes that is right.
Google search and local SEO are vital necessities for any company’s marketing plan. And hence Google My Business comes into the picture to Benefit Your business.
How would a Google Business Profile appear after optimization?
Let’s ensure we all agree on what an optimized business profile looks like and why you need one before we discuss the approaches.
Let’s look at a sample below of an unfinished Google Business Profile versus a comprehensive and optimized Google Business Profile to help you understand what you’re aiming for and why.
The above picture difference doesn’t show all of the features of an optimized Google Business Profile, but it does demonstrate How much more appealing and interesting an optimized profile can become.
Do you agree?
Why is it vital to optimize your Google Business Profile?
As you can see from the contrast above, it confidently encourages a customer to choose your business above any other business. But you know what… there are more advantages to optimizing your Business Profile for successful local marketing.
The top 3 advantages to optimize your Google Business Profile are:
- Increase engagement
- Enhance your local ranking
- Boost customer conversions
Increase Engagement
Customers are using Google more often and leaving the site without visiting any other websites.
Why?
Due to the fact that the content on search results pages already completely answers their inquiries, leading to “zero-click searches.”
Your Google Business Profile should be designed for high-quality engagement and conversions since it may see more consumer interaction than your website.
Enhance your local ranking
Google’s algorithm for evaluating business profiles includes a lot of activity and quality of the information in addition to proximity and relevancy. By making improvements to your Google Business Profile, you can convince Google to give you a higher rank in local searches. And as you are aware, a better rank leads to more visibility and engagement with your organization.
Boost customer conversions
It’s challenging to attract clients using just a standard Google Business Profile. If customers know to google your business name in the first place, they can find where you are located and read your reviews.
However, if you have a well-optimized business profile through your Google My Business account, customers can find you in keyword searches, get in touch with you, visit your website, learn more about your goods and services, view/contribute FAQs, request quotes, schedule appointments, make reservations, and more.
Additionally, you can use UTMs and Google Analytics to measure clicks to your website, appointment, or menu link.
Do you know how google determines the local SEO ranking?
There are several ranking elements are incorporated into Google’s algorithm to determine search engine results.
Understanding how Google evaluates local results is vital whether you’re trying to rank higher by presenting customer reviews, popping up relevant queries to potential customers, or boosting your digital marketing game.
The three primary elements that Google considers are as follows:
- Relevance
- Distance
- Prominence
Relavance
How closely does your organization relate to the keywords?
Does it satisfy the customer’s needs?
If so, local search results will show your company name and other information about your business.
Distance
You can connect your GMB listing to Google Maps in case local clients are seeking a nearby service to meet their needs.
This will enable potential customers to find you.
This approach is really beneficial for local home service businesses like plumbers, electricians, and contractors.
Prominence
Google will rank your company higher when you have a better social media presence and online PR.
This excludes the use of unethical tactics like duplicate listings.
Making your brand and service noticeable can enhance your search engine optimization, which will help your company rank in a search query.
5 Tips To Increase Google Business Ranking For Local Business
Are you all set to utilize your Google My Business page in the most effective way? Here are the top 5 tips to boost the ranking of your GMB listing. A Google My Business account is an important tool to increase your local search engine optimization, particularly for local businesses
Here are the steps you must take after registering an account if you want to appear higher on search engine results pages:
- Enter accurate information and update crucial details frequently
- Make sure Google Maps has your GMB listing
- Generate reviews and respond to them
- Include quality images in your business listing
- Automate Your Google My Business Posts
Enter Accurate Information And Update Crucial Details Frequently
In order to get the maximum benefit from Google My Business, you must keep updating your profile.
Ensure that all of your information is perfectly visible on the local search results site for your business, and take extra care to keep it up to date through your Google My Business dashboard.
So keep updating your business profile to attract a more targeted audience.
Make Sure Google Maps Has Your Listing
The top reason to list you GMB to Google Map is that it becomes easier for your target audience to find you if Google Maps has listed your business and includes the most current and accurate information. Also, Google Maps gets added to your GMB listing(s) automatically!
Generate Google Reviews And Respond To Them
Reviews are highly influential and help people to buy a particular product or service. Am I right?
In fact most of us are on the internet today and before visiting any local business we quickly go through the reviews and then we purchase any product or services.
People trust your business after hearing positive words from another person. So make sure you have good reviews coming to your business profile.
If you want to manage and generate more reviews for your GMB platform then you must take advantage of Grab Your Reviews Platform – It’s a review management platform and specifically help you to manage your online reputation. So get maximum 5 stars ratings for your outstanding business.
Include Quality Images In Your Google Business Listing
Business listings with photos are seen as being twice as trustworthy and can generate more clicks than those without.
The typical GMB listing includes a minimum of 11 images. This can considerably increase the authenticity and credibility of local businesses or home-service companies in the eyes of local searchers. Which ultimately helps you attract more clients and increase the conversion rate.
Good Quality Photos are beneficial to encourage more potential customers to engage with your business by promoting honesty.
Automate Your Google My Business Posts
GMB profiles require postings or other content, much like social media profiles do. But you don’t have to do it by yourself. Either use social media automation tools to automate your postings or hire local SEO services to help you manage them. When you choose local SEO services, they’ll be the ones to consider relevant postings that will raise the visibility of your listing.
A social media automation tool assists you in managing your content in the meantime. You can plan your postings, for instance, in a shared calendar.
For all GMB posts, it entails adding call-to-action buttons and images. Since the posting will be automated once they have been scheduled, you can do this once every week.
Now go and automate the post for your business!
Conclusion
I hope that this article has encouraged you to start building your Google My Business profile if you’ve been putting it off for so long. And if you’ve been hesitant to stay committed because you think you don’t have the time, I hope you now realise that you’re missing out on boosting your local search ranks and attracting more clients to your business.
Additionally, there are tools available to make the process much quicker. So start Increasing Your Google My Business Ranking and attract more potential customers.
Good Luck!
