While the pandemic took its toll on the restaurant industry in 2020, especially on local restaurants…
2022 was a rather strong year for restaurants compared to the previous years.
Your restaurant reputation management should be the #1 priority for the growth of your business.
Looking ahead at the coming years, restaurants still need to make a lot of headway to increase sales back to pre-pandemic levels.
As a manager or owner of a restaurant, you are dedicated to giving your customers excellent cuisine and service.
The atmosphere of your business is important, but…
Maintaining a restaurant’s online reputation is a vital component for running your outstanding business.
What is Restaurant Reputation Management?
The process of managing customer feedback and developing mechanisms to enhance customer experiences is known as restaurant reputation management.
Passively build positive online reviews, and save at-risk customers.
Why is Restaurant Reputation Management Important?
According to a study, 97% of consumers looked for a local business (such as a restaurant) online.
Thus, It is the biggest reason online reputation management is essential for the growth of your business. (…and should be included in your restaurant’s marketing plan)
ACCORDING TO ONLINE REVIEWS STATISTICS:
Do you know in a recent survey, more than 90% of diners stated that they researched a restaurant online before visiting.
This indicates customers rely so heavily on online reviews to decide where to eat.
- According to Upserve, 90% of guests research a restaurant online before dining — more than any other business type. Likewise, 57% of those guests viewed restaurant websites before selecting where to dine.
- And Toast POS reports that 35% of diners said they are influenced by online reviews when choosing a place to dine.
- ReviewTrackers reports that 94% of consumers say an online review has convinced them to avoid a business.
The growth of your exceptional business depends on your restaurant reputation management.
And fortunately, there are many actionable steps you can take to boost your restaurant’s online reputation.
Let me ask you..
Are you keeping a track on Restaurant Review Sites?
If you’ve just started with your restaurant business, then let us help you GROW YOUR BUSINESS.
Here’s the list of Restaurant Review Sites you must track:
- Yelp
- OpenTable
- Tripadvisor
- Grubhub and Eat24
- Seamless
- Zomato
- Zagat
- AllergyEats
- TheFork
These will advance your restaurant reputation management.
HERE ARE 5 WAYS TO MANAGE YOUR RESTAURANT’S REPUTATION:
#1 Maintain A Fascinating Website
Your website’s reputation will enhance when it is well-designed, frequently updated, and search engine optimized.
In order to enhance the number of visitors to your website, search engine optimization, also known as SEO, will raise your rankings in organic search engine results pages (SERPs).
HERE ARE A FEW PRECISE STRATEGIES FOR IMPROVING THE LOCAL SEO OF YOUR WEBSITE:
- Pick local keywords.
- Make your website mobile-friendly.
- Consider launching a blog so that you may frequently add new content.
- Include an online booking tool that allows customers to make reservations online.
- Add an email capture feature to your website so you may collect a large number of email addresses for upcoming email marketing campaigns.
So, start increasing more awareness of your restaurant.
#2 Manage Online Reviews
First, track online reviews and respond appropriately.
Your restaurant’s major revenue source is online reviews.
So its important for your business to have an outstanding online reputation displaying more positive reviews.
For eg: Someone must be in charge of constantly monitoring those reviews and responding to them.
But even a better option for you is to Take Advantage Of Online Restaurant Reputation Management Platform, such as “GRAB YOUR REVIEWS”
Using restaurant reputation management software can help you:
- Improve Your Star Rating
- Collect All The Review Data
- Notify Whenever Negative Feedback Is Posted
so you can act faster and reduce the impact of negative reviews on your ratings and reputation.
Although it would be an excellent touch to respond to every single review, it is crucial to respond to negative ones.
94% of consumers refuse to patronize a business because of negative reviews.
So take maximum care of negative reviews and responding them appropriately.
#3 Keep an eye on the competition
To find greatness in this industry..
- You Must Analyse The Competition
- New Concepts And Trends
Because they are often applied in the restaurant industry to attract more clients.
Everyone is striving to keep a profitable business during this exceptional period.
To stay competitive and retain customers, “Your Business Must Have A Solid Competitor Analysis Approach.”
Read Your Competitors Review:
- Track what they are doing right or wrong.
- Be one step ahead by getting more aware with their feedback.
Become smarter and…
Learn And Grow From Your Competitors’ Mistakes
Make sure you’re analysing your competition and avoiding their mistakes to save time.
#4 Top priority: Local Listings Management
Today, modern customers connect with businesses digitally and so as a restaurant owner you must claim and manage your local listings.
In addition to popular social media platforms like
Restaurants must also plant their flags in strategic locations, such as:
- Business Directories
- Online Yellow Pages
- Reservations Platforms
- Restaurant Review Sites
Taking control of your local listings STRENGTHENS YOUR HOLD ON YOUR BRAND’S REPUTATION.
You can add or update contact information, add enticing photographs, and collect favourable customer reviews to “Attract New Guests With Each Listing.”
#5 Post Regularly On Social Media
A powerful approach for attracting and retaining consumers for restaurants is social media marketing.
Cornell University Claims That..
Social media is used by 59% of chains and franchise companies and 75% of independently owned restaurants TO ATTRACT MORE CUSTOMERS.
Do you know that for some years, Facebook has been the most popular social media site for restaurants.
However, the use of Instagram in the industry has been increasing now.
Social media should be used for more than brand promotion and content sharing.
It can also be a useful customer service channel, modifying how your brand handles customer complaints, issues, and expectations.
BUILD NOW: OUTSTANDING RESTAURANT REPUTATION MANAGEMENT
Building a positive reputation is challenging, particularly in the competitive restaurant market.
However, getting started with the five steps outlined above can payoff in the long term with positive feedback, more consumers, and increased revenue.
You won’t see results right away, but using these tactics consistently can help you get and keep consumers.
