Every ad platform provides a parameter for its users to measure the quality of ads. An ad with a good quality reaches a greater audience. This parameter for Google ads is known as Quality Score, while for Facebook, it is Relevance Score. What is Facebook Relevance Score? Facebook Relevance Score is a parameter to assess …
Search Visibility or SEO Visibility is the amount of organic traffic that your website receives from its rankings. Search Visibility is thus the percentage of clicks your website receives from a specific keyword. It is important to note that increased visibility can enhance your business. So, various things shall be kept in mind to stay …
Every business is destined to receive complaints from some of its users. Some of these complaints may be justified while others may not. The way a company deals with the complaints will certainly decide whether the customer with a complaint will get satisfied or will vow to never deal with the company again! It thus …
The impact of a crisis on a brand’s online reputation can be wide-ranging. The search results related to the business are most likely brimmed with negative media coverage after a crisis. If suitable measures are not taken, these search results may even stick with a brand’s online reputation for years. This blog will thus guide …
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